Selfie inside Monki

Inside a changing room, Hong Kong, February 2016

According to Wikipedia, 本音と建前 are:
Honne and tatemae are Japanese words that describe the contrast between a person's true feelings and desires (本音 honne) and the behavior and opinions one displays in public (建前 tatemae, lit. "façade").
(Olympus Pen FV, Kodak Ultramax 400)